What Is Siebel EAI?

Submitted: Mani 28 August, 2009

Siebel CRM Systems as main player in CRM Industry provides basic modules generally used in the CRM industry. Such modules involves general business process in CRM. Those modules are:

Siebel Sales Module
Siebel CRM Sales Module provides up-to-the-moment, proactive intelligence to maximize sales revenue. With Siebel CRM Sales all levels of the selling organization can access the facts required to confidently pinpoint problems and deploy resources. Siebel CRM Sales allows managers to monitor sales pipelines and evaluate the performance of the entire sales distribution network. Siebel CRM Sales enables sales professionals to identify critical trends in sales cycle length, win rates, discounting, and competitive engagement. This level of visibility is vital to any organization deploying a high-performing sales force.

Siebel Marketing Automation Module
Siebel CRM Marketing Automation Module provides the campaign management, customer management and marketing communications functionality. Users can design and manage outbound campaigns through direct sales, call centers, and channel partners. Siebel CRM Marketing also provides list management capabilities to develop internal lists and load external list files and prospect management with promotion of prospects to contacts. Siebel Marketing’s response management enables marketers to track customer responses and evaluate campaign effectiveness.

Siebel Service Module
Siebel CRM Service module enable customer agents interact quickly and consistently across a broad range of communication channels, such as telephone, email, fax, and page. Service representatives become productive faster, supporting a broader range of products and services, resulting in higher satisfaction levels in each customer interaction.

Siebel EAI
Siebel as a leading provider or Customer Relationship Management software provide integration features for its products. In today software system integration is the main part of product implementation, especially in finance and telecommunication sector.

Siebel EAI provides components for integrating Siebel Business Applications with external applications and technologies within your company and is designed to work with third-party solutions such as those from IBM, TIBCO, WebMethods, and others. Siebel EAI also provides bidirectional real-time and batch solutions for integrating Siebel applications with other applications as well as the tools for cross application integration through UAN. Siebel EAI is designed as a set of interfaces that interact with each other and with other components within Siebel application.

How Siebel EAI interfacing with other system, here are some of the details. Siebel allow a flexible service-based architecture, built on top of configurable messages using XML and other formats. Siebel are also compatible with IBM MQSeries, Microsoft MSMQ, BizTalk, and OLE DB; Sun Microsystems Java and J2EE; XML, and HTTP, and many other standards.

Siebel expose internal Siebel Objects to external applications, so that other party could use Siebel objects and call them. Siebel have prebuilt adapters and enterprise connectors, and are compatible with third-party adapters and connectors, allow for data transformation.

Siebel facilitate integration with external data through Virtual Business Components (VBCs) and External Business Components (EBCs). Siebel EAI provides a graphical business process designer, programmatic interfaces, and a high-volume batch interface.

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